- detailed analysis of competitors in the target market
- identifying their strengths, weaknesses, strategies, and market positioning
- provide insights on how you can differentiate yourself and gain a competitive edge when expanding
deep dive into understanding local consumer behaviours, culture for buying, preferences, and purchasing patterns
information to assist you to tailor your products and marketing strategies to align with the target audience's needs and wants.
tailored market entry strategies based on the gathered intelligence
include recommendations for the best entry mode (joint venture, franchise, direct investment, etc.), timing, and target customer segments
soft-landing programmes organised to facilitate a good start on an expansion